BRIEF
United Asia Automotive Group Inc. (UAAGI) wants to showcase the future of driving with their four brands: Lynk & Co, BAIC, Foton, and Chery.
CHALLENGE
While car roadshows are effective in marketing different car models, it is often the automobile brand that is front and center instead of the car distributor company. This leaves untapped potential for the roadshow concept in the Philippines, since car distributors carry multiple brands under their umbrella that they can display to customers.
EXECUTION
We created a multi-brand roadshow for UAAGI that showcases all of their automobile brands under one flag. This unique, never-been-done-before setup provides a positive impact for the car distributor and the brands it carries, as customers will experience different vehicles in dedicated spaces and actively engage in the brand discovery process, reinforcing UAAGI’s status as the premier vehicle distribution company in the Philippines. The first multi-brand roadshow for UAAGI was set up at the Mega Fashion Hall, with Lynk & Co, BAIC, Foton, and Chery vehicles on display and a performance from Chito Miranda hyping the crowd during the launch.
