EXECUTION
We welcomed JD Sports in the only way Pinoys know how—with a grand and festive party where sneakerheads, fashionistas, and sports enthusiasts can come together. The high-energy program featured performances from rapper Al James, dance crew A-Team, and DJ Nix Damn P, and culminated with a street style showcase of JD Sports apparel. The three-day activation was designed to have the vibe of a street party, where guests can rep their illest fits at the photo wall, have their kicks cleaned at the Crep Protect station, bling up their JD Sports duffle bags with custom patches, and explore partner booths from Nike, Adidas, Puma, and New Balance. We went big even in the lead-up to the launch, as we installed giant JD Sports duffle bags along the lampposts of Glorietta’s Palm Drive to attract passersby and motorists.
