HONOR X9c 5G Grand Launch

BRIEF

For its grand launch, HONOR Philippines wants to leave no doubt about the HONOR X9C 5G being the toughest phone there is.

EXECUTION

Prior to the grand launch, HONOR Philippines set the Guinness World Record for “Most People Performing a Mobile Phone Drop Test Simultaneously” in an event where media members and content creators participated in the Ultimate Durability Challenge to test the HONOR X9c 5G’s toughness. These feats of durability were relived at the grand launch, and punctuated by heart-pumping performances by KAIA, 1ST ONE, and Itchyworms.

BRIEF

For its grand launch, HONOR Philippines wants to leave no doubt about the HONOR X9C 5G being the toughest phone there is.