HONOR 400 5G Grand Launch

BRIEF

Launch the HONOR 400 5G, HONOR’s newest AI phone, and reveal the first-ever celebrity ambassadors for HONOR Philippines.

CHALLENGE

Integrate the AI experience promised by the HONOR 400 5G into the grand launch.

EXECUTION

We designed the pre-program journey as a technological spectacle, beginning with the LED tunnel that leads to the futuristic product display and photo area. For the launch itself, we introduced the HONOR AI Companion, an AI voice that assisted the host throughout the program and helped reveal HONOR Philippines’ first-ever celebrity ambassadors, Julia Barretto and Joshua Garcia, who were transported onstage through a laser spotlight treatment.

BRIEF

Launch the HONOR 400 5G, HONOR’s newest AI phone, and reveal the first-ever celebrity ambassadors for HONOR Philippines.

CHALLENGE

Integrate the AI experience promised by the HONOR 400 5G into the grand launch.