BRIEF
NITORI, a well-known furniture and home accessories retail brand in Japan, is opening its first store in the Philippines. Its launch must drive awareness and foot traffic into the store, located at Mitsukoshi BGC.
EXECUTION
Filipinos love Japan, and our fascination with their culture extends to well-ordered Japanese living that promotes simplicity and harmony. The launch of NITORI Philippines’ first store reflected a clean and uncluttered philosophy, with speeches from honorable guests and a simple ribbon-cutting ceremony set against a branded photo wall. It’s a fresh breath of Japanese culture that still exhibits what NITORI is known for as a brand.
