BRIEF
Position Viber as more than just a work and messaging app, but a platform where communities for art, music, and entertainment can grow.
EXECUTION
Because Backstage Pass is a Viber community channel where users can interact with their favorite artists and avail of exclusive content and promos, bringing this experience to real life will strengthen the community’s brand loyalty even more. Backstage Pass Live, a free concert exclusive to Backstage Pass community members, brought together an exciting lineup of artists such as Jikamarie, One Click Straight, The Juans, KAIA, and Josh Cullen at the Brooklyn Warehouse. Over 250 guests were treated to an energetic show with pulsating lights and an eye-catching stage design, helping reclaim Rakuten Viber’s status as cool and fun that’s more than just a messaging app for work and business.
