BRIEF
Establish Sanicare’s image as a champion of #TheCareYouDeserve, and drive awareness and purchases of the brand’s limited Christmas Carol collection.
CHALLENGE
This Christmas, everyone becomes a receiver of #TheCareYouDeserve, culminating in an activation called “Carols of Care.”
EXECUTION
The “Carols of Care” activation spreads the message of love and care during Christmas through various Christmas-themed activities and games, most notably the Care Box where people are encouraged to leave messages to show how much they care for their partner or loved ones. The centerpiece is a giant Christmas tree made of Sanicare boxes, where guests can hang messages and photos. The highlight is a program hosted by Bianca Gonzalez-Intal and graced by new Sanicare ambassador Belle Mariano, who participated in a meet-and-greet with fans.
