VERSACE Eros Pop-up

BRIEF

Mount a pop-up activation for the Versace Eros, the newest fragrance from the brand.

EXECUTION

Following the distinctive and fragrant branding of the perfume, the pop-up reflected the premium and luxurious feel of Versace. The arrival of celebrities breathed life into the space, notably the Versace Fragrance Ambassador, Thai actor Pond Naravit, together with other celebrity endorsers like Stell of SB19 and beauty queen Kylie Versoza.

BRIEF

Mount a pop-up activation for the Versace Eros, the newest fragrance from the brand.

EXECUTION

Following the distinctive and fragrant branding of the perfume, the pop-up reflected the premium and luxurious feel of Versace. The arrival of celebrities breathed life into the space, notably the Versace Fragrance Ambassador, Thai actor Pond Naravit, together with other celebrity endorsers like Stell of SB19 and beauty queen Kylie Versoza.