HONOR Magic V5 Preview Event

BRIEF

Tease the HONOR Magic V5 through an exclusive preview event for media members, KOLs, and VIPs.

CHALLENGE

How can the preview event provide guests the opportunity to create unique content for the HONOR Magic V5 so it can generate buzz and stand out among the growing competition?

EXECUTION

The HONOR Magic V5’s magic is in the details, so the perfect setting to display it is in an exhibit. Through an art gallery-style exhibition called Magic in the Details, the HONOR Magic V5’s features were displayed in full to be marveled at by attending guests. An installation is dedicated to each feature, each one a buzzworthy display such as a couch suspended from the ceiling by the phone itself, an aquarium where the HONOR Magic V5 is submerged, and a small wind chamber for the phone to levitate in.

BRIEF

Tease the HONOR Magic V5 through an exclusive preview event for media members, KOLs, and VIPs.

CHALLENGE

How can the preview event provide guests the opportunity to create unique content for the HONOR Magic V5 so it can generate buzz and stand out among the growing competition?