BRIEF
HONOR Philippines is launching the latest version of its flagship line, the HONOR Magic V5. Growing competition in the smartphone industry means cooking up some magic is necessary for the Magic V5 to stand out and generate buzz.
EXECUTION
The HONOR Magic V5’s magic is in the details, so why not display it? Through an art gallery-style exhibition called Magic in the Details, the HONOR Magic V5’s features were showcased in an exclusive preview event for media members and content creators. An installation is dedicated to each feature, each one a buzzworthy display such as a couch suspended from the ceiling by the phone itself, an aquarium where the HONOR Magic V5 is submerged, and a small wind chamber for the phone to levitate in. A downscaled version of the exhibit was recreated at the Globe Creator House, where the phone was officially launched to the public.
